Building a Personalization Ecosystem
Led the product strategy and design of a multi-platform personalization system spanning Wall Street Journal, Barron's, MarketWatch, and Investor's Business Daily—creating AI-powered recommendations, personalized feeds, notifications, and engagement experiences that adapt to every reader.
- 77% WSJ+ subscribers are satisfied/very satisfied with their Subscription
- 64% of users use the WSJ+ Dashboard Daily or Weekly
WSJ "Your Story"
The project was initiated to address the challenge of increasing subscriber engagement and retention for the Wall Street Journal (WSJ). Marketing identified an opportunity to showcase the value of a WSJ subscription through a personalized, data-driven "End of Year Subscriber Experience," inspired by successful initiatives like “Spotify Wrapped.”
- 86% Completion Rate
- Over 99,324 users
MarketWatch & Barron's Homepage
Led homepage modernization initiatives across two iconic financial brands, improving content discovery, editorial flexibility, and responsive experiences while supporting millions of monthly readers.
- +13.4% Weekly Page Views
- +13.4% Weekly Page Views
- +11.6% Repeat Visits
- ~51% decrease in Editorial Curation time
WSJ+ AI Driven Dashboard
Created a unified member experience that aggregates content and benefits from The Wall Street Journal, MarketWatch, Barron's, and Investor's Business Daily into one personalized destination.
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